BMW is the abbreviation of ‘Bayerische Motoren Werke’. The brand is popular around the world in manufacturing luxury car segments along with, motorcycle and engine.BMW has a vast history of 95 years. It is a German automobile company founded in 1916. It is the parent company of Rolls Royce.
BMW entered Indian market through officially establishing a manufacturing plant at Chennai in March 2007 and named it as BMW India Private Limited. It is wholly a subsidiary of BMW AG .The initial investment in India is 1.1 billion Indian Rupees. The brand was so popular in Indian market even before establishing a plant, Customers used to import BMW cars.
BMW India Private Limited has also established an International Purchasing Office (IPO) in Gurgaon. The IPO focuses on the development of exports from India to the BMW Group International Production Network and their work towards increasing the sourcing share from India over the next years. The activities include the identification and assessment of potential suppliers taking into account BMW’s requirements for quality, technology and logistics. The IPO will explore procurement of production material (components) as well as IT and Engineering Services.
BMW produces motorcycles under BMW Motorrad and Husqvarna brands. It also owns and produces the MINI brand. BMW has led the world in creating cars for the rich. The BMW Plant in Chennai produces the BMW in India Docx3 Series and BMW 5 Series Sedans in petrol and diesel variants and has a capacity to produce 3,000 units annually.BMW India Private Limited currently has 15 dealerships across 13 cities in 9 states and 2 Union territories of India.
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